Aston Martin applies to trademark the name Varekai, but would not comment

Home/Blog/Aston Martin applies to trademark the name Varekai, but would not comment

Aston Martin applies to trademark the name Varekai, but would not comment

It seems a distinct possibility that the name of Aston Martin’s upcoming SUV will not remain “DBX,” as it has been known. The British Autocar reports that the manufacturer has earmarked the name Varekai for it, which would certainly tie in nicely with the company’s earlier V-named products.

The word Varekai comes from the Romani language, meaning “Wherever,” and for a go-anywhere SUV it would be more than suitable to have a nomad name. However, while Aston has applied to trademark the name, it would not comment on the name’s authenticity when asked by Autocar.

The SUV, no matter what it will be called, will be manufactured in a new facility in St Athan, Wales. The factory is based on an old air force base, and it will bring up to 750 new jobs to the area when it is brought online. Last month, Aston Martin said the first phase of the facility’s construction is now complete, and the SUV will start production in 2019. The powerplants for it will be V8 and V12 engines, as well as a hybrid and an all-electric drivetrain in development.

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